Dear Bread

Share this post

On the Road

amyhalloran.substack.com

Discover more from Dear Bread

Letters about bread, flour and people.
Over 1,000 subscribers
Continue reading
Sign in

On the Road

For the Asheville Bread Festival

Amy Halloran
Apr 21, 2023
13
Share this post

On the Road

amyhalloran.substack.com
3
Share

Dear bread pals,

Hello from Virginia, from the back seat of the car. My husband is driving and our friend Bobby is in the front seat. They are talking and I am marveling at the spring greens and sky blues.

Tomorrow I’ll talk at the Asheville Bread Festival. I love this particular bread gaggle — I love them all really—but this one twinkles bright with the season’s energy. I am excited to see bakers I haven’t seen in ages!

I’ll be talking about regional grains with Jen Lapidus of Carolina Ground — if you haven’t checked out her book, SOUTHERN GROUND, please do. It is populated by the people who make up the community use this flour & their excellent recipes.

I am also giving a talk about understanding the American loaf. So I’ve been pouring over my collection of pamphlets and really love the language and images used to convince people to buy Bakers’ Bread. This is how the profession referred to itself as mechanization and factories took off in the early 20th century.

The pictures above are from a pamphlet published in 1911 by International Harvester. Like the bread booklets from that era, it is emphasizing the value of machinery. Interestingly, this pamphlet notes that it took 10 years for farmers to accept Cyrus McCormick’s reaper in the mid-1800s. Change is tough to accept, the text declared 112 years ago. Maybe that isn’t true anymore. Maybe we are addicted to progress, convinced by this and other advertisements.

Well, I’ll report back after the events.

Take care, Amy

13
Share this post

On the Road

amyhalloran.substack.com
3
Share
3 Comments
Share this discussion

On the Road

amyhalloran.substack.com
Jessica Grosman
Writes Jessica’s Substack
Apr 21

Sounds like an amazing & delicious event! 🍞

Expand full comment
Reply
Share
Chapin
Writes A Sourdough Story
Apr 21

Oohhhh so awesome. I wish I was there. Next year for sure.

Expand full comment
Reply
Share
1 more comment...
Top
New
Community

No posts

Ready for more?

© 2023 Amy Halloran
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing